Online Content

Use the following resources to put your ideas from this issue of Modern Ontrapreneur into action.

Build your own web apps with Dynamic CMS

Feeling inspired after reading “What is a web app?” on page 18? Watch our Ontraport University course for step-by-step instructions on creating apps of your own.
Learn more ▸

Implement the 3 building blocks of a web app

Once you’ve read “The 3 building blocks of a web app” on page 39, use these resources to put your ideas into action:
Learn how to set up custom objects ▸
Find out how to publish dynamic content ▸
See steps for building dynamic blocks ▸

Watch Matt’s live app building session

See how Matt Kostan and Ontraport CEO and Founder Landon Ray built the travel retail business web app in the article “Bringing their vision to life” on page 45.
Watch it here ▸

Watch David’s live app building session

In “Bringing their vision to life” (page 49), you read about the web app David built that matches his clients with the right injury recovery program. Now, watch David and Landon set it up, step by step, in this live app building session.
Watch it here ▸

Build your blog from scratch in Ontraport

As you read through the “5 steps to building a blog in Ontraport” on page 51, use these Support Center articles to guide you as you build along:
Create custom object records for your blog posts ▸
Make a dynamic template for your blog posts ▸
Create blog categories with dynamic blocks ▸

Or, launch your blog in minutes 

Ready to bring your dream blog to life after reading “5 steps to building a blog in Ontraport” on page 55 but don’t want to start from scratch? Skip the setup and launch in minutes with our prebuilt blog app.
Launch a premade blog from the App Marketplace ▸

Build your courses from scratch in Ontraport

Read “5 steps to creating a course in Ontraport” on page 60, and use these Support Center articles to help you get started:
Learn more about dynamic pages ▸
See how you can use different dynamic page types ▸

Or, launch your course in minutes

Inspired by “5 steps to creating a course in Ontraport” but not ready to take on building your course from scratch? Here’s more info about the prebuilt course template we talked about on page 61.
Launch a premade course from the App Marketplace ▸

Get the skills to build any web app you dream up

Ready to dive into Ontraport’s Dynamic Content Management System (CMS)? Here’s how to access the free Ontraport University courses on page 76:

What is a web application?

Learn exactly what makes a web application different from a website so you can start imagining the possibilities for your own.
Watch now ▸

The 5 functions of a web app

Dig into the five key functions common to web apps and how to handle them using Ontraport. Get ready to draft ideas for what your app will do.
Watch now ▸

Dynamic pages

Create a dynamic page by designing a dynamic template which uses data from your records to create new pages automatically.
Watch now ▸

In the App Marketplace

Looking to launch your web apps fast after learning about our new App Marketplace on page 19? These done-for-you apps are officially in your account, ready to customize and launch:

Blogs
Courses and Lessons
Forums
Virtual Events
Surveys
Deals and Companies
And more coming soon!

Learn more in the Support Center

The post The Web Apps Issue appeared first on The Ontraport Blog.

Online content

Use the following articles to convert your Modern Ontrapreneur inspiration into action.

Using the Trends dashboard

Learn how to analyze your business data in “See your data visually with Trends” on page 6, and use these tips to put it all into action in your account.

Read more ▸

Set up and track UTMs

Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking. Now what?” on page 16.

Read more ▸

Set up your Facebook Conversions API integration

When you’re ready to set up your integration with Facebook’s Conversions API from page 16, use these resources to get started.

• Follow along with this video tutorial from our CEO and Founder, Landon Ray, to configure your integration. You can learn how to find your Facebook pixel ID here and how to get your Facebook access token here.
• Get Landon’s advice on what kinds of data points to share with Facebook and how to do it in Ontraport.
• If you have questions along the way, check out this Facebook User Community post. Here, you can see questions and tips from fellow users, and add any questions or tips you may have.
• Want to see the original webinar where Landon explains Apple’s iOS14.5 release and how it affects you? Watch it here.

Set up Deep Funnel Conversion Tracking with Facebook

You might wonder what’s next after you read “Apple crushed Facebook’s ad tracking. Now what?” on page 16. Use this article to learn how to optimize your Facebook ads based on events deeper in your funnel.

Read more ▸

Add contacts to Facebook custom audiences

Feeling inspired by the retargeting article on page 20? Here’s how you can use Ontraport’s built-in Facebook integration to automatically create custom audiences.

Read more ▸

Get to know Ontraport’s new mobile app

Want to learn more about our new Ontraport mobile app on page 48? Use these resources to see how to use it in your business.

Learn how to use the app ▸

See what the app can do for you ▸

In the Systems library

Setup Wizards Library
Browse our collection of prebuilt systems to learn more about the Setup Wizards from page 40 — and all the other done-for-you systems available in your account.

Read more ▸

Membership Starter Kit
Get your entire membership site up and running in record time with the same prebuilt system Molly Ola Pinney used in “Thriving through the pandemic” on page 34.

Download here

The post The Data-driven Marketing Issue appeared first on The Ontraport Blog.

Online Content

Check out these articles and use cases to learn more about the strategies behind each prebuilt system.

The Secret to Gaining and Retaining Leads

As you start setting up your Free Download Lead Magnet Funnel (page 12), read this article to learn how you can capture more leads by providing value upfront with a free download.

Read more ▸

How to Get Started With an Email Newsletter for Your Business

As you set up our Email Newsletter Opt-in and Delivery system (page 18), read this article to see what strategies you can use to stay top-of-mind with your customers.

Read more ▸

Webinars With Ontraport

Check out this use case to learn more about how you can use our Webinar Promotion Funnel (page 22) to launch a webinar that will engage your leads and ultimately grow your business.

Read more ▸

How to Create a Great Mini-course to Grow Your List

As you get started with our Mini-course Lead Magnet Funnel (page 28), be sure to check out this article that explains what a mini-course is and how you can use one to get more leads.

Read more ▸

Don’t Leave Your Conversions to Chance

As you start setting up your own Stay-in-touch Drip Email Campaign (page 38), use this article to see how you can create engaging content that keeps you in front of your leads while nurturing them towards a sale.

Read more ▸

A Sales Page Is the Portal to Your Business; Make It Stellar

As you dive into setting up your Persuasive Sales Funnel (page 42), read this article to get more insight on how to write a sales page that earns you more business.

Read more ▸

What to Consider Before Launching a Membership Site

Here are some things you should think about when getting started with our Membership Starter Kit (page 50).

Read more ▸

How to Create a Membership Site Customers Are Excited to Use

While setting up our Subscription Management on Autopilot system (page 56), use the tips from this article to learn more about running a subscription-based membership site that will delight and retain your customers.

Read more ▸

Automated Feedback Surveys With Ontraport

Read this use case while you set up your Smiley Survey and Testimonial Generator (page 60) to learn more about how you can benefit from collecting customer feedback with an automated survey.

Read more ▸

Get started with the Setup Wizard of your choice

Free Download Lead Magnet Funnel

Attract new leads with a free value offer, and follow up with them automatically.

Download here ▸

Email Newsletter Opt-in and Delivery

Keep leads active, engaged and in-the-know by regularly sending them high-value content.

Download here ▸

Webinar Promotion Funnel

Get better webinar attendance with less effort than ever before.

Download here ▸

Mini-course Lead Magnet Funnel

Create a captivating mini-course that will attract leads and leave them wanting more.

Download here ▸

Thank You Page Conversion Booster

Turn your thank you page into a tool to segment your leads by pain point so you can offer your product as a solution.

Download here ▸

Stay-in-touch Drip Email Campaign

Keep leads engaged and interested in your business until they’re ready to make a purchase.

Download here ▸

Persuasive Sales Funnel

Handle leads’ objections and earn more online sales without having to pick up the phone.

Download here ▸

Abandoned Cart Recapture

Bring back buyers who start the checkout process but don’t finish.

Download here ▸

Membership Starter Kit

Quickly launch a membership site that handles all your member-management functions for you — automatically.

Download here ▸

Subscription Management on Autopilot

Set up a subscription-based membership site that automatically handles signups, payments, cancellations and customer re-engagement.

Download here ▸

Smiley Survey and Testimonial Generator

Get the feedback you need to start improving your product and your customer experience.

Download here ▸

The post The Setup Wizard Guide appeared first on The Ontraport Blog.

Online Content

Use the following articles to put into action what you learn in this issue of Modern Ontrapreneur.

How to write compelling landing page copy that converts

As you work through Step 3 of Customer Onboarding 101 on page 12, use this article to learn more about the value of marketing to leads about the problems they’re experiencing.

Integrating appointments and calendars

As you follow along with the “Delivering service appointment details” section of 3 ways to deliver your product with Ontraport (page 18), use this article to integrate your appointment and calendar software with Ontraport.

How to host downloadable files and videos

To follow along with the “Sending digital products” section of 3 ways to deliver your product with Ontraport on page 21, upload your files to Ontraport using this article.

Configure payment settings on an Ontraport Page Order Form

As you follow along with 3 ways to deliver your product with Ontraport on page 21, use this article to create an order page for your customers to deliver your digital or physical products.

Convert your leads with the perfect offer email funnel

As you work through the “Sending digital products” section of 3 ways to deliver your product with Ontraport on page 23, check out these tips on how to write exciting offer emails.

Email deliverability content tips

As you read 5 ways to improve your email deliverability on page 43, use this article to adjust your email content for better deliverability.

Setting up your Custom Domain with Ontraport

As you read 5 ways to improve your email deliverability on page 43, you’ll learn some of the benefits of getting your own Custom Domain. Here’s an article on how to set it up in Ontraport.

Email standards

As you follow 5 ways to improve your email deliverability on page 43, read this article to manage your list to improve your historic engagement metrics and get better deliverability.

Ontraport User Community on Facebook

What do you think of the new systems release we announced on page 74? Join our User Community on Facebook to let us know!

In the Marketplace

Campaign: Service appointment details

To follow along with the “Delivering service appointment details” section of 3 ways to deliver your product with Ontraport on page 18, download this campaign.

Campaign: Sending digital products

To deliver your digital product as you work through the “Sending digital products” section of 3 ways to deliver your product with Ontraport on page 21, download this campaign.

Campaign: Fulfilling physical product orders

To follow along with the “Fulfilling physical product orders” section of 3 ways to deliver your product with Ontraport on page 23, download this campaign.

System: Smiley survey and testimonial generator

As you follow along with Happy, sad or neutral? on page 54, download this system to hear and respond to your customers’ feedback.

NEW Systems Library

Excited to try one of our brand new systems from All systems go on page 74? You can find all of them here.

The post The Fulfill Issue appeared first on The Ontraport Blog.

Online Content

Use the following articles to put into action what you learn in this issue of Modern Ontrapreneur.

Import Contacts

As you work through the basic automation features on page 13 of The Ultimate Guide to Marketing Automation, use this article to learn how to import and organize your existing list in Ontraport.

Segment Your Data Using Groups

As you continue to work through the basic automation features on page 13 of The Ultimate Guide to Marketing Automation, use this article to learn how to segment your list into groups.

Perform Actions on Contacts

Learn how to send a broadcast email to a segment of your list as you continue to work through the basic automation features on page 13 of The Ultimate Guide to Marketing Automation.

Create a Form on an Ontraport Page

Learn how to create forms, add them to your existing pages, and capture leads as you continue to work through the basic automation features on page 13 of The Ultimate Guide to Marketing Automation.

Create an Automated Campaign

Find out how to create a campaign from scratch that fits your follow-up strategy as you work through the basic automation features on page 13 of The Ultimate Guide to Marketing Automation.

Tasks

Here’s how to create the task-based forms that sales members fill out post-call from the “Sales reps” section (page 30) of What’s Your Problem?

Set Up and Track UTMs

Learn how to set up UTMs as you work through the “UTM variables” section (page 31) of What’s Your Problem?

Automated Retargeting

Once you’ve completed the “UTM variables” section of What’s Your Problem? (page 31), here’s how to use retargeting to track and stay in touch with leads who visited your site but didn’t opt in.

Pass URL Variables to Pages

As you follow along with step 8 in How to Save “Lost Sales” With an Abandoned Cart Campaign on page 56, use this article to learn how to autofill your order form.

In the Marketplace

Simple Follow-up By Problem

Download the simpler, condition-based campaign covered in What’s Your Problem? (page 26) to automatically follow up with leads by the problem they are experiencing.

Advanced Recycler

Download the more complex, goal-based campaign covered in What’s Your Problem? (page 26) to automatically follow up with leads who are potentially interested in multiple problems.

High Level Customer Lifecycle

Download this campaign to track each stage of the customer lifecycle as you follow along with Get Your Life(cycle) Together on page 42.

Simple Abandoned Cart Follow-up

Download this campaign to follow along with How to Save “Lost Sales” With an Abandoned Cart Campaign on page 56.

The post The Convert Issue appeared first on The Ontraport Blog.

Set up and Track UTMs

Follow the step-by-step instructions to add UTM tracking to your URLs so you can see where your leads and sales are coming from.

Add Contacts to Facebook Custom Audiences

Here’s how you can use Ontraport’s integration with Facebook Custom Audiences to add contacts to and remove them from your Facebook Custom Audiences.

Naming Conventions

Keep track of your campaigns at each stage of the customer lifecycle with naming conventions best practices.

SMS Lead Capture and Follow-up campaign

To follow along with the Level Up Your Lead Generation Strategy article from the magazine, download this campaign.

Lead Capture Opt-in and Delivery campaign

To create and market your own free value offer, download this marketplace campaign.

The post The Attract Issue appeared first on The Ontraport Blog.

More on the fundamentals: API

Watch and follow along with Landon’s tutorial to set up all 9 webhooks in the “Webhook Examples” marketplace campaign.

More on the fundamentals: Editors

Learn how you can customize your Ontraport Pages to include a background, favicon, SEO and more with landing page settings.

More on the fundamentals: Collections

Follow along with step-by-step instructions for using Card View for contacts.

And get a head start using these pre-built Deals and Companies custom objects.

In the Marketplace

Webhooks campaign download: This is an advanced campaign full of code examples demonstrating how to use Webhook campaign elements with Ontraport API to do some tricky stuff. Log in to your Ontraport account then click the link below: 

The post The Fundamentals Issue appeared first on The Ontraport Blog.

Systemize your business

Complete this worksheet to create repeatable, scalable processes in your business to kickstart rapid growth.

The business process blueprint 

Get the complete guide to BPA, including what to do before and after you automate your internal processes to get the most out of them.

9 creative ways to streamline your workflow 

Check out these innovative ways some of our clients integrate tasks with their business processes to keep their workflows running smoothly.

Ontrapalooza 2019

This year’s OPLZA conference will be different than previous years — it’s going to be exclusively focused on you, our users! It’s all about supporting you in getting the most out of the Ontraport software. Join us and work directly with our experts, network with like-minded entrepreneurs, and gain insights on marketing strategies.

In the Magazine

Modern Ontrapreneur Episode 23: Lena Requist

Watch the full Modern Ontrapreneur podcast episode with Lena Requist.

The post The Business Process Automation Issue appeared first on The Ontraport Blog.

How to apply your marketing data to improve results

With so much data at your fingertips, it’s important to understand how to interpret it before you make a move.

READ MORE ▸

The 5 tracking scripts we never publish a page without

Here are the tracking scripts we recommend using before you publish a landing page.

READ MORE ▸

Marketers tell all: how their best guesses misled them

Hear from expert marketers on what surprised them most and what they learned from their marketing tracking.

READ MORE ▸

In the Support Center

Metrics Dashboard Overview

Create custom metrics with triggers that use your naming conventions to pull data.

Sales Reports

Get all the detailed information you need to make data-driven decisions.

Performance Mode Stats and Reports

Learn how consistent naming conventions allow you to use your UTMs in Performance Mode.

The post The Marketing Analytics Issue appeared first on The Ontraport Blog.

5 EMAIL DESIGNS THAT WORK

Ontraport’s designers have created a library of email templates to follow essential design standards. Here are their top five along with when to use each.

READ MORE ▸

EMAIL MARKETING STRATEGIES AND BEST PRACTICES

After over a decade of sending billions of emails on behalf of our clients, we’ve learned a lot about what makes a successful strategy, and we’ve compiled it all here.

READ MORE ▸

5 WAYS TO IMPROVE YOUR EMAIL MARKETING RESULTS

Find unique ideas for increasing your email opens and clicks, including split testing and optimizing your thank you page post opt-in.

READ MORE ▸

RAND FISHKIN: MODERN ONTRAPRENEUR PODCAST

Rand Fishkin discusses how empathy helped shape SEO software company Moz, how to avoid the seduction of power, and his legacy at the company now that he is leaving.

READ MORE ▸

The post The Email Marketing Issue appeared first on The Ontraport Blog.